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Marketing Communications Manager (Austin, TX)

Job Description

The Wi-Fi Alliance is seeking a marketing communications manager to drive a wide variety of activities including marketing communications, interactive outreach, public relations, branding, and program launch activities for industry-driving trade association. Reports to Marketing and Program Management Director.

 

Duties

  • Manage communications launch activities of industry-wide testing and validation programs for variety of target markets and applications
  • Support global PR program with positioning/messaging, press releases, media presentations, etc.
  • Manage PR agency vendor and other vendor relationships
  • Define, collect and report business results from communications activities 
  • Work with subject matter experts to develop and edit industry white papers
  • Coordinate speakers bureau, securing speaking engagements, identifying and preparing speakers, and maintaining presentation materials
  • Develop content and strategy for interactive marketing (web content, e-newsletters, social media, etc.)
  • Support member-driven and member-focused activities (member meetings and events) and marketing initiatives (program launches, trade shows, etc.)
  • Support trademark defense and development activities for worldwide portfolio of brands
  • Maintain communications style guide
  • Work with member company representatives to deepen participation and engage marketing and branding resources in Wi-Fi Alliance activities and identify opportunities for collaboration

 

Experience

  • 3-5 years directly-applicable experience in high-tech marketing communications
  • PR agency experience a plus
  • International communications experience a plus

 

Skills/Behaviors

  • Results-oriented (success measured by member retention, acquisition, and satisfaction)
  • Ability to assemble information from multiple sources and create strategic recommendations
  • Thrives in multiple-stakeholder environment; strong customer-service orientation
  • Leads by influence, proven team player – works well in cross functional teams
  • Strong interpersonal skills and ability to work with multiple international cultures
  • Persuasive speaker, ability to present to and interface with multiple levels of management
  • Ability to understand technical concepts with the capability to adapt and modify communication style to multiple audiences
  • Embraces small company environment (no job too big or too small)
  • Meticulous attention to detail and strong quality orientation
  • Excellent written and verbal communication skills
  • Enthusiastic learner, adaptable personality

 

Education

  • Marketing/business or communications degree

 

Salary, Benefits, Etc.

  • Compensation commensurate with education and experience
  • Competitive benefits, including health, dental, vision, 401K
  • Requires US and international travel (15% or less)
  • Position located in Austin, TX—no relocation

 

Qualified interested candidates please send your resume with three writing samples to: jobs@wi-fi.org

 

 

About the Wi-Fi Alliance®

www.wi-fi.org

The Wi-Fi Alliance is a global non-profit industry association of hundreds of leading companies devoted to seamless connectivity. With technology development, market building, and regulatory programs, the Wi-Fi Alliance has enabled widespread adoption of Wi-Fi worldwide.

The Wi-Fi CERTIFIED™ program was launched in March 2000. It provides a widely-recognized designation of interoperability and quality and it helps to ensure that Wi-Fi-enabled products deliver the best user experience. The Wi-Fi Alliance has completed more than 15,000 product certifications, encouraging the expanded use of Wi-Fi products and services in new and established markets. 

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access® (WPA), the Wi-Fi CERTIFIED logo, the Wi-Fi logo, the Wi-Fi ZONE logo and the Wi-Fi Protected Setup logo are registered trademarks of the Wi-Fi Alliance. Wi-Fi CERTIFIED™, Wi-Fi Direct™, Wi-Fi Protected Setup™, Wi-Fi Multimedia™, WPA2™, Wi-Fi CERTIFIED Passpoint™, Passpoint™, Wi-Fi CERTIFIED Miracast™, Miracast™, Wi-Fi ZONE™ and the Wi-Fi Alliance logo are trademarks of the Wi-Fi Alliance.