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Marketing Manager

The Wi-Fi Alliance is seeking a Marketing Manager with strong product marketing experience to drive both program development and high-impact internal and outbound marketing programs. He/she will work with the marketing and technical talent within our organization and with Wi-Fi Alliance member companies, driving industry-visible efforts that support the mission of establishing Wi-Fi technology as the center of seamless connectivity. 

The successful candidate is a consummate team player who embraces tasks of all disciplines and complexity with unwavering enthusiasm and commitment.  He/she thrives in an ever-changing startup atmosphere, leveraging limited resources and independently juggling many challenges and priorities while providing exemplary customer service to a rapidly growing industry.

 Core Responsibilities

  • Support marketing task groups in development, positioning and launch of industry-wide testing and validation programs for variety of target markets and applications
  • Drive marketing initiatives such as program launches and topical campaigns – from initial strategy through planning and execution.  Define positioning, work on messaging, branding, and a wide variety of tactics in support of programs
  • Engage and develop strong relationships with member company representatives (marketing and communications teams) to deepen participation in WFA activities
  • Develop and drive ecosystem outreach activities that may include retailers, service providers, utility companies or other market segments
  • Design and oversee market research/polling projects, provide data and analysis to support strategic planning and marketing program development
  • Perform data analysis, evaluation of marketing program performance and assessment of membership engagement and composition to guide marketing decisions
  • Requires US and international travel (15%+)

Experience  

  • 5+ years marketing experience, with at least 2-3+ years of directly-applicable experience marketing high-tech solutions and/or products, preferably in wireless industry
  • Demonstrated experience developing and managing marketing programs from start to finish
  • Experience with product positioning and messaging
  • Demonstrated market research, analytics and reporting experience
  • International experience a plus

Skills/Behaviors

  • Ability to synthesize information from multiple sources and create strategic recommendations as well as ability to conceptualize, articulate and evangelize in a dynamic, competitive environment
  • Strong project management skills coupled with a high attention to detail and superior multi-tasking abilities
  • Thrives in multiple-stakeholder environment; strong customer-service orientation
  • Leads by influence, is a proven team player and works well in cross functional teams
  • Strong interpersonal skills and ability to adapt style for effective outcomes
  • Exceptional written and verbal communication skills, strong business judgment, and high level of initiative, creativity and flexibility
  • Persuasive speaker, ability to present to and interface with multiple levels of management
  • Demonstrated ability to operate in a small-company, fast-paced environment, balancing both strategic and tactical responsibilities

Education

  • Marketing, business, or technical undergraduate degree, MBA or other relevant advanced degree preferred

Compensation

  • Compensation commensurate with education and experience
  • Competitive benefits, including health, dental, 401K
  • Position located in Austin, TX—no relocation

Qualified interested candidates please send your resume to: jobs@wi-fi.org

About the Wi-Fi Alliance®

www.wi-fi.org

The Wi-Fi Alliance is a global non-profit industry association of hundreds of leading companies devoted to seamless connectivity. With technology development, market building, and regulatory programs, the Wi-Fi Alliance has enabled widespread adoption of Wi-Fi worldwide.

The Wi-Fi CERTIFIED™ program was launched in March 2000. It provides a widely-recognized designation of interoperability and quality and it helps to ensure that Wi-Fi-enabled products deliver the best user experience. The Wi-Fi Alliance has completed more than 15,000 product certifications, encouraging the expanded use of Wi-Fi products and services in new and established markets. 

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access® (WPA), the Wi-Fi CERTIFIED logo, the Wi-Fi logo, the Wi-Fi ZONE logo and the Wi-Fi Protected Setup logo are registered trademarks of the Wi-Fi Alliance. Wi-Fi CERTIFIED™, Wi-Fi Direct™, Wi-Fi Protected Setup™, Wi-Fi Multimedia™, WPA2™, Wi-Fi CERTIFIED Passpoint™, Passpoint™, Wi-Fi CERTIFIED Miracast™, Miracast™, Wi-Fi ZONE™ and the Wi-Fi Alliance logo are trademarks of the Wi-Fi Alliance.