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Now more than ever, Wi-Fi is a must-have feature on handsets. Wi-Fi's advanced performance and wide availability in homes, schools, enterprises and hotspots are key drivers of global user affinity for the technology. Your subscribers want handsets with all the latest features, and Wi-Fi is one of the most widely demanded differentiators for smartphones and feature phones.
Research from ABI and the Wi-Fi Alliance shows just how compelling the presence of Wi-Fi on a smartphone can be when users are making purchase decisions. A survey conducted by ABI Research found that 77 percent of users of Wi-Fi-enabled mobile phones are completely or very satisfied with their device - a higher rate of satisfaction than that reported by users of mobile phones without Wi-Fi. Seventy-four percent of people who have Wi-Fi on their mobile phone use it, and 77 percent say they will seek Wi-Fi in their next phone as well.
As a complement to cellular technologies, Wi-Fi enhances the user experience for countless applications including Web surfing, games, sharing photos, and downloading music and video. Wi-Fi helps carriers manage valuable licensed spectrum, entice new subscribers, and reduce turnover - all of which are more important than ever in the current economic environment.
Tested. Trusted. Wi-Fi CERTIFIED for Operators.
Wi-Fi CERTIFIED handsets mean service providers can be confident that the devices on their network are going to deliver the very best experience to their subscribers. The hundreds of phones we've certified work interoperably with thousands of other Wi-Fi CERTIFIED networking devices and consumer electronics.
Wi-Fi CERTIFIED handsets have the very latest security protections built in, and may have also been tested for advanced power management protocols and multimedia support. Finally, through our joint testing program with CTIA, operators can get detailed information about how the cellular and Wi-Fi radios in a single handset are impacting one another.
Connect with the Wi-Fi Alliance. Join today.
Wi-Fi Alliance membership is open to service providers - and numerous operator companies from around the world participate in the Alliance to help shape our testing programs to ensure that the unique needs of carriers are met.
The benefits of Wi-Fi Alliance membership extend well beyond participating in the industry's only certification program. Learn more about Wi-Fi Alliance membership or contact us.










