Wi-Fi Alliance announces Wi-Fi World Conference at Wireless China Beijing
Austin, Texas - July 14, 2008 - Wi-Fi Alliance, the worldwide certification body for wireless LAN technology, has announced that it will sponsor a special Wi-Fi focused sub-conference within the Wireless China Industry Summit event, September 17 - 18 in Beijing.
Wi-Fi World will feature breakout sessions on Wi-Fi in the digital home, the role of Wi-Fi in handsets, and the continued roadmap of innovation in the technology. A technical training on testing of Wi-Fi products, including non-traditional products such as consumer electronics and phones, is also planned. Confirmed speakers for the event include representatives from Dell, Microsoft, Intel and Broadcom, as well as Wi-Fi Alliance executives.
"China is an exciting market for Wi-Fi products and services, and a central part of our strategy," said Kelly Davis-Felner, marketing director of the Wi-Fi Alliance. "Developing a program for Wireless China gives Wi-Fi Alliance and our member companies an important opportunity to reach out to device manufacturers and end users alike."
Wi-Fi is seeing tremendous momentum worldwide, and especially in China. In addition to the Wi-Fi World event, Wi-Fi Alliance will host its fourth-quarter global member meeting in Shanghai in October. This event complements a year of member outreach events and media activities on the part of the organization. With CECT-Chinacomm's 2008 rollout of the phase one of wireless Beijing in conjunction with the Olympics, Wi-Fi technology has been afforded new prominence.
"Wi-Fi technology is clearly poised to experience strong growth in China over the next few years," said Kevin Li, telecom research director at In-Stat China. "While about 20 percent of internet households use Wi-Fi today, 67 percent of internet households plan to install networks soon plan to use Wi-Fi."
"What's more, there is keen interest in the next generation of Wi-Fi applications and devices. About half of Chinese Wi-Fi hotspot users have adopted Wi-Fi-enabled handset and 58 percent of cellular users in China want Wi-Fi on their next handset," Li added.
"Wi-Fi is an important technology for China. Chinese consumers are increasingly embracing the benefits of Wi-Fi technology as Wi-Fi-enabled handsets and other electronics become even more prevalent," Davis-Felner said. "At the same time, Chinese companies are leveraging Wi-Fi in their business strategies to address the domestic and worldwide markets alike."
Details and registration for the Wireless China Industry Summit are posted at http://www.wirelesschina-summit.com/. For a list of Wi-Fi CERTIFIED products, free white papers, and other information, visit www.wi-fi.org.
About the Wi-Fi Alliance
The Wi-Fi Alliance is a global, non-profit industry association of more than 300 member companies devoted to promoting the growth of wireless Local Area Networks (WLANs). With the aim of enhancing the user experience for wireless portable, mobile, and home entertainment devices, the Wi-Fi Alliance's testing and certification programs help ensure the interoperability of WLAN products based on the IEEE 802.11 specification. Since the introduction of the Wi-Fi Alliance's certification program in March 2000, more than 4,500 products have been designated as Wi-Fi CERTIFIEDTM, encouraging the expanded use of Wi-Fi products and services across the consumer and enterprise markets.
Media contact: Edelman for Wi-Fi Alliance: Michael Diamond, email@example.com, +1 650-762-2959.