WIFFIES Brand Awards
VANCOUVER, BRITISH COLUMBIA, CANADA - June 7, 2006
WHAT:The Wi-Fi Alliance announced the recipients of its first WIFFIES Awards at its Vancouver member meeting, recognizing member companies that showcase innovative uses of the Wi-Fi Alliance brands in seven marketing categories. Judges for the awards were instructed to review the use of the Wi-Fi Alliance and WI-FI CERTIFIED logos, as well as promotion of the Wi-Fi industry through use of terminology such as Wi-Fi®, WMM™, WPA™ and WPA2™.
-Dr. Leigh McAlister, H. E. Hartfelder/The Southland Corporation Regents Chair for Effective Business Leadership, The University of Texas at Austin
-Pam Pollace, President of Global Technology Practice, Edelman
-Karen Hanley, Senior Director, Marketing Wi-Fi Alliance
WHEN:Awards were presented on Tuesday, June 6, 2006
WHO:Recipients of the 2006 WIFFIES Award included the following, per category:
-Gold: Connexion By Boeing - Wi-Fi in the Sky on Scandinavian Airlines
-Silver: Tropos Networks, Inc. - This Changes Everything Campaign
-Bronze: Acer - Aspire™ Entertainment Starts Here
-Honorable Mention: Ruckus Wireless, Inc. - Interference? We Automatically Steer Wi-Fi Signals Around It.
-Gold: Sony Corporation - Wi-Fi. Hi-Fi. Sci-Fi.
-Gold: 3Com Corporation - Product Data Sheets
-Silver: Broadcom Corporation - CD on Company Wi-Fi Technology
-Bronze: HP - How To Guide
-Honorable Mention: Symbol Technologies, Inc. - Product Data Sheet
-Gold: Seiko Epson Corporation - Product Web Page
-Silver: HP - Wireless Local Area Networks Page
-Honorable Mention: Dell, Inc. - Wi-Fi Hyperconnect
-Honorable Mention: ETS-Lindgren - Solutions for Wireless
On Product Display:
-Gold: Nikon, Inc. - CoolPix P2 Digital Camera
-Silver: Dell, Inc. - Wi-Fi LED
-Bronze: HP - iPAQ rx 1950 PocketPC & Dell, Inc. - Wi-Fi Catcher™
-Gold: Seiko Epson Corporation - PA-W11G2 Wireless Print Server
-Silver: Socket Communications, Inc. - Wi-Fi Companion Software
-Bronze: HP - iPAQ rx 1950 PocketPC & 3Com Corporation - Office Connect Wireless 108Mbps 11g PoE Access Point
-Gold: Nokia - N80 Product Campaign
-Silver: Aruba Networks - Mobile Edge Solutions
-Bronze: Airgo Networks, Inc. - Not Every Home Wireless Network Has True MIMO.
* Winners were selected in each category and awarded a Gold, Silver or Bronze. The Alliance also gave several honorable mentions.
WHERE: Wi-Fi Alliance Member Meeting, Sheraton Vancouver Wall Centre Hotel, Vancouver, BC, Canada
WHY: According to research conducted in April 2006, 54 percent of U.S. consumers are aware of the Wi-Fi CERTIFIED™ logos and look to this as an indicator of product interoperability, reliability and security. Wi-Fi Alliance's 250+ members have helped fuel this awareness with the inclusion of Wi-Fi signage in marketing and packaging materials - illustrating that independent third party certification can contribute to overall purchasing decisions.
CONTACT: To schedule a meeting with the Wi-Fi Alliance, contact: Dominic Ybarra, Edelman, 650-773-1949, email@example.com.
About the Wi-Fi Alliance
The Wi-Fi Alliance is a global, non-profit industry association of more than 250 member companies devoted to promoting the growth of wireless Local Area Networks (WLANs). With the aim of enhancing the user experience for mobile wireless devices, the Wi-Fi Alliance's testing and certification programs ensure the interoperability of WLAN products based on the IEEE 802.11 specification. Since the introduction of the Wi-Fi Alliance's certification program in March 2000, more than 2,500 products have been designated as Wi-Fi CERTIFIED™, encouraging the expanded use of Wi-Fi products and services across the consumer and enterprise markets.