Survey Reveals America\'s Attachment to Wi-Fi®, Freedom of Mobility
Average family connects four devices on their home Wi-Fi network
WHAT:
The Wi-Fi Alliance®, in conjunction
with Kelton Research, today announced results of a nationwide survey on consumer
preference of Wi-Fi technology. Overall findings indicate that a Wi-Fi connection
is a driving force in Americans' lives. The rollout of the next generation of
Wi-Fi (or 802.11n) in homes is set to support faster speeds and range demands.
Testing of 802.11n draft 2.0 interoperability will begin in June and Wi-Fi
CERTIFIED™ products will be available on store shelves in time for
back-to-school.
Among the key take-aways on Wi-Fi's growing popularity include:
- America Has Voted! Of those surveyed 82 percent report that not being able to get on their Wi-Fi network when they really need it would be more annoying than if Sanjaya had won "American Idol" this year.
- The Connected Home is Here. The average American home has four devices connected to their home Wi-Fi network including PCs, laptops, printers, cameras, music players, storage devices and entertainment gear.
- Take Me Out to the... Wi-Fi? When asked if their router allowed them greater range where they would most prefer to get online with Wi-Fi, more Americans said they'd like to go outside-to their yard, deck or porch-than anywhere else in the house (43 percent).
- YouTube Beats the Boob Tube. Americans' demand to stay connected has escalated to an all-time high. Seventy-six percent of those surveyed would prefer to go without TV for a week than do without the Web.
WHO:
U.S. population 18 years of
age and older with broadband Internet access and Wi-Fi at home.
WHEN/HOW:
The survey was conducted
online by Kelton Research between April 24 to 30, 2007 and included 545 Americans. Results of any sample
are subject to sampling variation. In this study, the chances are 95 in 100
that a survey result does not vary, plus or minus, by more than 4.2 percentage
points.
About the Wi-Fi Alliance
The
Wi-Fi Alliance is a global,
non-profit industry association of more than 300 member companies
devoted to promoting the growth of wireless Local Area Networks (WLANs). With
the aim of enhancing the user experience for mobile wireless devices, the Wi-Fi
Alliance's testing and certification programs ensure the interoperability of
WLAN products based on the IEEE 802.11 specification. Since the
introduction of the Wi-Fi Alliance's certification program in March
2000, more than 3,400 products have been designated as Wi-Fi
CERTIFIED™, encouraging the expanded use of Wi-Fi products and services across
the consumer and enterprise markets. Apple, Broadcom, Cisco, Conexant, Dell, Intel,
Microsoft, Motorola, Nokia, Sony, and Texas Instruments serve as Sponsor members of the Alliance.
MEDIA CONTACT: To schedule a meeting with the Wi-Fi Alliance or receive a copy of the survey findings: Dominic Ybarra, Edelman, +1 650-762-2960, dominic.ybarra@edelman.com.










