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Survey Reveals America\'s Attachment to Wi-Fi®, Freedom of Mobility

Average family connects four devices on their home Wi-Fi network

WHAT:
The Wi-Fi Alliance®, in conjunction with Kelton Research, today announced results of a nationwide survey on consumer preference of Wi-Fi technology. Overall findings indicate that a Wi-Fi connection is a driving force in Americans' lives. The rollout of the next generation of Wi-Fi (or 802.11n) in homes is set to support faster speeds and range demands. Testing of 802.11n draft 2.0 interoperability will begin in June and Wi-Fi CERTIFIED™ products will be available on store shelves in time for back-to-school.

Among the key take-aways on Wi-Fi's growing popularity include:

  • America Has Voted! Of those surveyed 82 percent report that not being able to get on their Wi-Fi network when they really need it would be more annoying than if Sanjaya had won "American Idol" this year.
  • The Connected Home is Here. The average American home has four devices connected to their home Wi-Fi network including PCs, laptops, printers, cameras, music players, storage devices and entertainment gear.
  • Take Me Out to the... Wi-Fi? When asked if their router allowed them greater range where they would most prefer to get online with Wi-Fi, more Americans said they'd like to go outside-to their yard, deck or porch-than anywhere else in the house (43 percent).
  • YouTube Beats the Boob Tube. Americans' demand to stay connected has escalated to an all-time high. Seventy-six percent of those surveyed would prefer to go without TV for a week than do without the Web.

WHO:
U.S. population 18 years of age and older with broadband Internet access and Wi-Fi at home.

WHEN/HOW:
The survey was conducted online by Kelton Research between April 24 to 30, 2007 and included 545 Americans. Results of any sample are subject to sampling variation. In this study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.2 percentage points.


About the Wi-Fi Alliance
The Wi-Fi Alliance is a global, non-profit industry association of more than 300 member companies devoted to promoting the growth of wireless Local Area Networks (WLANs). With the aim of enhancing the user experience for mobile wireless devices, the Wi-Fi Alliance's testing and certification programs ensure the interoperability of WLAN products based on the IEEE 802.11 specification. Since the introduction of the Wi-Fi Alliance's certification program in March 2000, more than 3,400 products have been designated as Wi-Fi CERTIFIED™, encouraging the expanded use of Wi-Fi products and services across the consumer and enterprise markets. Apple, Broadcom, Cisco, Conexant, Dell, Intel, Microsoft, Motorola, Nokia, Sony, and Texas Instruments serve as Sponsor members of the Alliance.

MEDIA CONTACT: To schedule a meeting with the Wi-Fi Alliance or receive a copy of the survey findings: Dominic Ybarra, Edelman, +1 650-762-2960, dominic.ybarra@edelman.com.