Unlocking the full business potential of cable Wi-Fi® (2014)
By all accounts, the Wi-Fi® business opportunity for cable operators is large and growing rapidly. In North America alone, Heavy Reading estimates that the six largest cable providers have already deployed more than 1.2 million public and private hotspots around the continent, investing well over $300 million on hotspots, equipment, and related capital expenditures. Thanks to this industry-wide drive, cable operators have extended their broadband networks to reach subscribers away from the home, and have begun to increase customer satisfaction and reduce subscriber churn rates.
These benefits are just the beginning of what cable operators can realize with Wi-Fi technology. The Wi-Fi CERTIFIED Passpoint™ program from Wi-Fi Alliance® offers cable operators the opportunity to move well beyond this initial wave of achievements, meet their ambitious business strategy goals, and increase their monetization options. Passpoint is a standards-based solution that enables network operators to provide seamless, secure network selection and authentication for their Wi-Fi customers. By deploying Passpoint networks, cable operators can expand their subscriber relationships outside the home, allowing them to deliver more differentiated services and develop new revenue streams from roaming and enterprise services. Moreover, a Passpoint update coming in the second half of 2014 will enable cable operators to reach new walk-up mobile customers and prospects.
While each operator may elect to deploy Wi-Fi differently to support an individualized strategy, Passpoint promises the same basic benefits to all -- boosting subscriber totals, adding incremental revenue, improving customer satisfaction scores, and cutting voluntary customer churn rates. Hence, it makes great sense for cable operators to start taking advantage of Passpoint by deploying the technology today.
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