Wi-Fi Alliance® statement regarding "Super Wi-Fi"

Inaccurate moniker will lead to consumer confusion

AUSTIN, TX, January 27, 2012 – The Wi-Fi Alliance supports efforts to use the unlicensed spectrum known as Television White Spaces to expand connectivity.  However, Wi-Fi Alliance cautions that the use of terminology such as “Super Wi-Fi” or “Next Generation Wi-Fi” for the Television White Spaces implementations available today will lead to substantial user confusion. Consumers should be aware that recently-announced deployments using terms like “Super Wi-Fi” are not in fact Wi-Fi®.

• The technology touted as “Super Wi-Fi” does not interoperate with the billions of Wi-Fi devices in use today
• Today’s deployments in Television White Spaces do not deliver the same user experience as is available in Wi-Fi hotspots and home networks
• Wi-Fi is a registered trademark of the Wi-Fi Alliance and the term “Super Wi-Fi” is not an authorized extension of the brand
• Wi-Fi Alliance discourages the use of Wi-Fi in a manner that could confuse consumers

“The Wi-Fi Alliance supports efforts to use the unlicensed spectrum known as Television White Spaces to expand connectivity. However, there is currently no Wi-Fi technology that operates in this spectrum,” said Wi-Fi Alliance Marketing Director Kelly Davis-Felner. “It is important that users not be misled into confusing any such technology with Wi-Fi.”

About the Wi-Fi Alliance®
The Wi-Fi Alliance is a global non-profit industry association of hundreds of leading companies devoted to seamless connectivity. With technology development, market building, and regulatory programs, the Wi-Fi Alliance has enabled widespread adoption of Wi-Fi worldwide.

The Wi-Fi CERTIFIED™ program was launched in March 2000. It provides a widely-recognized designation of interoperability and quality and it helps to ensure that Wi-Fi-enabled products deliver the best user experience. The Wi-Fi Alliance has completed more than 12,500 product certifications, encouraging the expanded use of Wi-Fi products and services in new and established markets. 
Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access® (WPA), the Wi-Fi CERTIFIED logo, the Wi-Fi logo, the Wi-Fi ZONE logo and the Wi-Fi Protected Setup logo are registered trademarks of the Wi-Fi Alliance. Wi-Fi CERTIFIED™, Wi-Fi Direct™, Wi-Fi Protected Setup™, Wi-Fi Multimedia™, WPA2™, Passpoint™ and the Wi-Fi Alliance logo are trademarks of the Wi-Fi Alliance.

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Karl Stetson     
Edelman for Wi-Fi Alliance