The Signal

Episode 22: Optimizing retail conversion and sustainability through Wi-Fi Location™ with Staffan Liljestrand of Bumbee Labs


In this episode, Staffan Liljestrand, Founder and Chief Science Officer at Bumbee Labs, joins us to talk about using Wi-Fi Location™ capabilities while upholding privacy standards. Staffan discusses the tremendous growth of the location-based services market and the many potential applications for this data, ranging from retail conversion to optimizing office space and sustainability.

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Sweden’s Bumbee Labs empowers public venues to make smarter decisions – with Wi-Fi footfall analytics:

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The statements and opinions by Wi-Fi Alliance members or other thought leaders appearing as guests on the podcast are providing comments that are theirs alone, and do not reflect the opinions or views of Wi-Fi Alliance or any other member. Wi-Fi Alliance is not responsible for the accuracy of any of the information provided by any member while recording this podcast. Concerns should be directed to