Wi-Fi Alliance® members showcase value of Wi-Fi CERTIFIED®

Wi-Fi CERTIFIED offers a competitive advantage and contributes to improved customer experience

Austin, Texas – February 6, 2024 – Wi-Fi Alliance® members shared company testimonials underscoring the value that Wi-Fi CERTIFIED® delivers to their companies. The top reasons for achieving Wi-Fi CERTIFIED product certification from Wi-Fi Alliance include: emphasis on a standardized method of ensuring the reliability, performance, and security of their Wi-Fi® products, delivering a competitive advantage during RFP processes, and leveraging Wi-Fi CERTIFIED as an effective marketing tool. In markets including Internet of Things (IoT) and enterprise where there is intense competition, Wi-Fi CERTIFIED differentiates products by offering a better customer experience.

These testimonials are a sampling of the value seen from Wi-Fi CERTIFIED by Wi-Fi Alliance’s more than 900 member companies.

“For Wi-Fi CERTIFIED products, I think of the top three things. The first is interoperability. Wi-Fi certification helps our devices from different manufacturers work well together. The second is the competitive advantage. Standing out in the crowd and having those logos on our products is so valuable. I actually win RFPs and RFIs over it and have a competitive advantage over my competitors. The third is security. Devices are required to adhere to certain standards and the latest encryption protocols are tested during our Wi-Fi certification, so security is very important to us.” – Rosalie Bibona, Product Management Director of Wireless, Extreme Networks

“We strongly believe in interoperability and given the fact that Wi-Fi is a long-established collection of technologies that has grown and evolved over the years, it is important for us to achieve interoperability with whatever is out there in the real world. That is where certification really plays an important role for our products.” – Danny Lousberg, Head of Product Management, Software, Signify

“Wi-Fi CERTIFIED plays a crucial role in the IoT industry. It ensures that IoT devices meet strict standards, enhancing their reliability, performance, and security. With high interoperability, Wi-Fi CERTIFIED devices can seamlessly communicate with each other. It sets a very good standard and a benchmark for the expectation of the experience that the consumer can get.” – Alex Yang, Co-Founder and COO, Tuya Smart

Watch our videos to learn more or visit: https://www.wi-fi.org/certification/member-testimonials


About Wi-Fi Alliance® | www.wi-fi.org  
Wi-Fi Alliance® is the worldwide network of companies that brings you Wi-Fi®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 80,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.  

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Highwire PR for Wi-Fi Alliance